Charcoal and White provide a structured visual weight and are used in all branded materials. The remaining colors in the primary palette are used for accents and reinforcing elements, such as graphics and illustrations.
Proper color proportions are essential to maintaining GitLab’s look and feel. White should be the most used color, followed by Charcoal; this combination uplevels the maturity of our brand and is accentuated by the gradient. The oranges and purples of the palette should be used sparingly as subtle pops and accents. The cool gray scale should be used even less and applied to differentiate information and/or create a hierarchy.
Color swatches are denoted with a P (for primary palette), G (for gradients), or S (for secondary palette, which is reserved for illustration usage).
Primary color palette
|#FFFFFF||255, 255, 255||0, 0, 0, 0||White|
|#171321||23, 19, 33||90, 68, 41, 90||433 C / 4280 U|
|#FCA326||252, 161, 33||0, 35, 81, 1||1375 C / 1365 U|
|#FC6D26||252, 109, 38||0, 57, 85, 1||158 C / 144 U|
|#E24329||226, 67, 41||0, 70, 82, 11||7579 C / 1665 U|
|#A989F5||169, 137, 245||40, 44, 0, 0||2645 C / 2645 CU|
|#7759C2||119, 89, 194||58, 76, 0, 0||2587 C / 2593 U|
|#D1D0D3||209, 208, 211||8, 5, 7, 16||Cool Gray 3 C / Cool Gray 2 U|
|#A2A1A6||162, 161, 166||19, 12, 13, 34||422 C / 422 U|
|#74717A||116, 113, 122||30, 20, 19, 58||424 C / 425 U|
|#45424D||69, 66, 77||41, 28, 22, 70||7540 C / 419 U|
|#2B2838||43, 40, 56||94, 77, 53, 94||426 C / Black 6 U|
Gradients should not be overused and should be leveraged as a key element to add additional interest, highlight, or depth. It can be used in more subtle ways, like minimal highlighting or adding shadows, or it can be used in large-scale ways when referring to the product as a whole.
To create the gradient, use the Adobe Illustrator free-form gradient tool found in the gradient panel. Smooth, natural blending is accomplished by using a graduated blend of color stops within a shape in an ordered or random sequence.
Apply the gradient using points. Use between 3-5 colors. To achieve softer colors, use the HSB palette and drop saturation of any brand color between 1-50%. The gradient sections can also be cropped to achieve a softer look.
Gradient color palette
|#FFD1BF||255, 209, 191||0, 20, 21, 0||489 C / 489 U|
|#CEB3EF||206, 179, 239||24, 29, 0, 0||2635 C / 2635 U|
|#FFB9C9||255, 185, 201||0, 33, 10, 0||1767 C / 1767 U|
Contrast and accessibility
Using color combinations that have sufficient contrast benefits everyone and preserves readability. A contrast ratio of 4.5:1 or higher is preferred for text and UI elements, but 3:1 can be used for larger text. Illustrations are an exception and will use a larger range of the palette, although even the key elements should be clearly defined.
Color combinations (foreground and background) shown here have sufficient contrast. Charcoal is the only color that should be used on gradients to ensure sufficient contrast over every part of the gradient.
Color accessibility enables people with visual impairments or color vision deficiencies to interact with digital experiences in the same way as their non-visually-impaired counterparts. For more information about color contrast in a digital context, view the WCAG Success Criterion 1.4.3 Contrast (Minimum) guidelines.
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